To achieve rich Product Content Management, you need a strategy for identifying the multiple data sources involved and determining how the data will be collected, what processing is required, and what the final result will look like. This process involves three steps:
Enablement is the front-end of the flow of processes and data, enabling internal and external sources to upload their data into the catalog. The scope and scale of considerations hinge on a number of variables, including the diversity of sources, format of data, quality of data, and degree of control.
Content Management provides tools for aggregating, validating, classifying, and standardizing products, including data enrichment, to provide good structured content. In addition, it delivers the means of controlling workflow, processes, and information access.
Publication and Syndication enables rich content to be put to use. It can be published (set up so that it can interact online with eCommerce applications), or it can be syndicated to eCommerce applications (exported in user-select schema and formats and imported into the eCommerce application offline).
The tools are:
Cleansing: Cleansing is the broad processing of raw data from initial validation to classification, standardization, normalization, and enrichment.
Workflow: Catalog management involves collaboration among multiple parties. Workflow ensures that standard processes and business policies are observed.
Schema Support: Schemas determine how categories, attributes, and other descriptors are assigned. A pre-built schema can dramatically reduce implementation costs and timescales.
